Friday, December 21, 2012

Pioneers of Digital

Stormy night so no power this morning.  Would not be a big deal but memories of no power for a week due to Sandy are still fresh.

I read a book by Paul Springer and Mel Carson called Pioneers of Digital - Success Stories from Leaders in Advertising, Marketing, Search and Social Media.  Of course I like success stories.  One problem I see with news is it is often about the negative so I like books that are about the positive.

I really liked that this book was mostly about people I did not recognize.  The people highlighted are successful but not famous.  Any successful business is not the work of just one person.  It involves many other great people.  This book is mostly about these other great people.  EG - Angel Chen from Olgivy One China, Malcolm Poynton - Dove Real Beauty campaign, June Cohen (Ted talks).  So not Steve Jobs or Bill Gates but important people who still make a difference.

I am always inspired when I read success stories.  I can learn from each story.  EG - one story on social media tells of a company with an email inbox for feedback with 80,000 unread emails.  Of course the social media lesson - develop systems to deal with the volume.

The final chapters include one on Pioneering Places (hint - India, China).  And one on lessons from Pioneers.

Great book.  Easy read.  Each chapter is stand alone so it is an easy book to put down and pick up again.


Have a great holiday.


At 4:15 PM, Anonymous Mel Carson said...

Thanks for the review Jim and glad you enjoyed the book. Happy holidays!


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