My simple addition to what is said in the article is "be on time". And in the age of devices, it is simple to start on time. First thing each day, I set alarms on my device for 2-3 minutes before each meeting. This is a very simple practise that I practically insist people do. The wasted stress of watching a clock and the time wasted by others of being late is easily avoided.
To be crude, I recently listened to some of Robert Sutton's work. He is author of "The No Asshole Rule". One of his definitions is people who make others wait for them and who make meetings start late.
I am not a big advocate of video personally although I know many others like it. I just think it takes too long.
Danby has a few videos. A brand video. And a fairly good one on design.
The exception to "videos that take too long" are ones that provide humour or excitement or some other characteristic that might even help them go viral. Danby has yet to do a viral video but we have a few ideas.
Beer companies tend to have some of the most creative and funny ones.
And a grandchild video.