Thursday, July 25, 2013

Zero to Two Billion - The Marketing and Branding Story Behind the Growth

My new book was just released - Zero to Two Billion - The Marketing and Branding Story Behind the Growth.

I had in the back of my mind that I might write another book someday but it was just not at the top of my priority list so was not getting done.

Then, I was approached by the fine folks from Hyperink Publishing who asked if they could put together a book based on some of my blog entries - both the ones on this blog and the ones on other blogs that I have "guest" posted on.

They did most of the work.  They organized it.  Did a bit of editing.  And compiled it all. 

I am a marketer at heart so most of the chapters are about marketing.  Because each chapter is a single blog entry, this is a book that does not need to be read from cover to cover.  It can be read a little at a time. 

I like succinctness so most chapters are short (like 400-500 words).  My view is that adds to the ease of reading.  I know it adds to the writing challenge.  The true quest is for simplicity and clarity but depth.

I look forward to your feedback.

I self published my last book - Time Leadership - Lessons from a CEO - Using the Secrets of Leadership for Time Management.  It will be interesting to see the difference between self published and a publisher published book.

This book is only available for now as an Ebook.  I will be doing a paper version within 6 weeks.  For that, I will include quotes from readers about the book.  If you you would like to have your name in print and would like to provide a quote for consideration - email me at jimestill at gmail.


At 10:23 AM, Anonymous Justin said...

I would be happy to provide a quote!


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