Zero to Two Billion - The Marketing and Branding Story Behind the Growth
I had in the back of my mind that I might write another book someday but it was just not at the top of my priority list so was not getting done.
Then, I was approached by the fine folks from Hyperink Publishing who asked if they could put together a book based on some of my blog entries - both the ones on this blog and the ones on other blogs that I have "guest" posted on.
They did most of the work. They organized it. Did a bit of editing. And compiled it all.
I am a marketer at heart so most of the chapters are about marketing. Because each chapter is a single blog entry, this is a book that does not need to be read from cover to cover. It can be read a little at a time.
I like succinctness so most chapters are short (like 400-500 words). My view is that adds to the ease of reading. I know it adds to the writing challenge. The true quest is for simplicity and clarity but depth.
I look forward to your feedback.
I self published my last book - Time Leadership - Lessons from a CEO - Using the Secrets of Leadership for Time Management. It will be interesting to see the difference between self published and a publisher published book.
This book is only available for now as an Ebook. I will be doing a paper version within 6 weeks. For that, I will include quotes from readers about the book. If you you would like to have your name in print and would like to provide a quote for consideration - email me at jimestill at gmail.