Sustainable Business - Good for Business
She used one of my favorite phrases - "Change is Opportunity" and she did emphasize that change is happening.
She recognized that businesses need business cases in order to fully embrace environment and sustainability. She laid out 4 plausible cases:
1 - Save Money. Of course any company will implement something that saves money. So do the analysis. The best initiatives save money and feel good at the same time. Often the best environmental initiative is about using less which often saves money.
2 - Securing Supply and Protecting the Brand. I was surprised she lumped these into the same point. Her point was the public owns the power of the press. So being a "good", "clean" company protects brand. The point on securing supply was making things sustainable ensured supply. EG - a hardwoods company will have not hardwood if they are not buying sustainably grown product (Like UCFP)
3 - New Business. Of course in any change, there are new business opportunities. This can be anything from waste recovery firms, energy auditors, conservation, solar, wind to Zipcar.
4 - Insurance. Sustainability is insurance against disaster.
She did make a point that new initiatives needed different incentives, expectations and nurturing.
"Lead with values - Manage from the Heart"
"Speaking about values is inspirational"
"Talking about values builds trust"
"Values create the "why" that is necessary for change"
"Talking about values in public is the right thing to do"