CEO Blog - Time Leadership

Do the Most Important Thing First Thing

I heard once and practiced for years "do the worst thing first thing".  I credited that habit to my success. I even created 2 and sometimes 3 first things - first thing in the morning and first thing after lunch.  That habit started because often the worst thing required me to speak to someone and I often started my day before people were available.

I would have rules like I would only spend 15 minutes doing it.  Partly this was to reduce the dread factor of getting into it.  I can do anything for 15 minutes.  And of course in 90% of the cases, I would either finish the task in 15 minutes or stick with it longer than the 15 minutes and get it done.

I have also made a habit of examining why I think something is the worst thing and devising ways of not having to do it in the future or making it easier to do.

Lately, I have decided to change this habit to "Do the most important thing first thing".  What I was finding was what I thought was the worst thing was actually administrative and fairly unimportant.  Does not have the same poetic ring to it but I suspect it will have better results.

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And the creative marketing idea of the day goes to one of my investee companies - Soletron.  The founder/CEO, A. J. Steigman, is a chess master and he has challenged  billionaire chess master Peter Thiel to a $1,000,000 invest in my company match.  It is getting tons of press everywhere.

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And speaking of press, my son, David of Estill Energy had an editorial published in the Mercury.  Of course the article is on energy.

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A young friend, Dan Hammill,  just visited from Alberta and shared with my SEO company some ideas on video marketing.  Dan is only 20 but has a Youtube channel that has had an impressive 3,000,000 views!  Check out his recent video.

posted by Jim Estill @ 8:52 AM