Tuesday, July 21, 2009

Everything You Wanted to Know About Social Media But Were Afraid to Ask.

Everything You Wanted to Know About Social Media But Were Afraid to Ask. Yes, that's a book written by Hilary JM Topper.

I am a bit of a social media expert being an early adopter on this blog and being active on Twitter, Linkedin and to a lesser extent Facebook. I think like many areas, I have deep knowledge of some of it but little knowledge of other aspects.

I found the book to be very entry level to begin with. But as I got into it more, I did find I was learning (and any book that helps me to learn gets high marks from me).

I learned about social networking sites that I had never even heard of like BxExchange, Identi.ca, IncBizNet, Spoke and Tumblr. I was familiar with many of the others like Flickr even though I am not active on them.

Topper covers what each site does, what they are intended for then in a comment box notes her personal views (called her 2 cents). I liked her comments.

I learned about Twellow.com - a yellow pages type search of Twitter.

Topper gives success examples of what people have done with Social Networking like get a book contract etc. I worry that some people will have such success and many more will not.

The big question for me is the value return on my time from social media. And that ties into goals. Knowing what your goals are is key as with almost anything in life. Then determine how much time will need to be invested to get the desired result.

I wrote about how to control the time spent on social media because it can be a big time waste. Of course being a time guy, I would have appreciated a chapter on time use and social media.

Enough for now. Cannot really write an article "In Praise of Brevity" then run on...


At 11:14 AM, Blogger Unknown said...

Hi Jim: Hillary is an EO member in NYC. She's done a great job of using social media to keep the NY EO chapter in the news, let members know about press ops, and get her won name out at the same time. Great practice of what she preaches!

At 2:23 PM, Blogger Patti said...

The mistake that’s often made, however, is that people give everyone access to the entire house, and not just the garden. “You’d like everyone at your party to use the Port-o-potty” outside, not have hundreds of people traipsing through your bathroom. Friending everyone you know on Facebook is like giving everyone full access to your bathroom, all the way to your medicine cabinet.

The key to Facebook is redefining your profile, creating lists and setting a certain level of access to your profile. “Re-establish in cyberspace the relationship in real life,” Sreenivasan said, suggesting that users constantly refine their Facebook profile.

The value of Facebook increases when you sort people by specific lists, he said, as privacy settings give you specific controls for specific lists, such as “best donors” or “prospects.”

hose people are choosing to publish their information, so use it. Sreenivasan said you don’t have to feel guilty because you’re getting an invitation into these lives that you didn’t before, but think strategically how you can use it.

Sreenivasan reminded that what users do online says something about them. “Whatever you do on there reflects on you,” he said.

Question ? does this book teach about how to create security / level of access?


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